We love challenges. That’s why his firm was eager to assist the California Association of Realtors (CAR) galvanize public support and legislative action on a proposed measure requiring creditors to fix inaccurate information on a consumer’s credit report.
While the most obvious route would have been to initially bombard legislators with mass advertising, the firm felt that the most effective means of persuasion was to combine outreach elements with a laser beam focus on grassroots and coalition building activities to influence key targeted legislators.
The firm assisted CAR with messaging and material development that appropriately illustrated the benefits and need for legislation. The messaging process provided CAR with a communications roadmap consistent with their overall strategy.
We also worked with CAR to develop a simple media kit for reporter briefings, editorial boards meetings, and legislative briefings. Placement of news articles, opinion-editorials, and radio talk show commentary were the focus to buttress wavering legislators, encourage supporters, and persuade or neutralize opponents.