Amber Ready

Amber Ready – Statewide Media Tour/Securing Participation From Local Elected Officials And Law Enforcement/Crowd Building/Logistics

We directed a statewide California media tour, covering four major media markets (San Diego, Los Angeles, San Francisco and Sacramento) in just seven days. The media tour introduced the AMBER Ready program to opinion leaders, the general public, law enforcement and elected officials throughout California. The AMBER Ready program enables parents to create, store and lock their children’s Alert Profiles in parent’s wireless phones. Should a child become missing, police can transmit the Alert Profile in minutes, instead of hours.

The firm generated the media coverage for the AMBER Ready program which consisted of nearly fifty media hits in the Sacramento, San Diego, San Francisco and Los Angeles markets. Hits included: live television coverage, nightly news coverage, newspaper articles, radio interviews, morning show appearances and internet copy.

In addition to the frequent media coverage received by the AMBER Ready program, we also took charge of securing local elected officials and law enforcement representatives at each stop. His firm organized building crowds of general public to attend the events and arranged tour venues and logistics for each of the four cities. In each location parents and caregivers were invited to learn about new child safety initiatives, tools and see how the AMBER Ready program worked.

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